10 Web Design Best Practices for Greater Business Success

  • Social Media

Leverage on the power of social media. Use your accounts efficiently to promote your products, and generate more content. Include social media share buttons to your blog posts. This way, your readers can immediately share them to their own social profiles.

  • Color Scheme

Your web pages’ color scheme should embody your brand’s personality. If it fails to reflect your business’ purpose, and has no contrast, your customers would have difficulty reading your content.

  • Consistent Branding

A web layout which lacks consistent branding is confusing and stressful. Make sure that your visitors would remember your business logo and color scheme.

  • SEO

Good web design always goes hand in hand with SEO. If you want to generate more traffic and conversion, you should create your layout with search engine optimization in mind. A good website developer can help you with SEO-ing your website.

  •  Quick Loading Time

If your pages fail to load in just around three seconds, your users would definitely abandon your website. At this day and age, people are getting more and more impatient. They want to get the information they need instantly.

  • Engaging CTAs

CTAs exist to attract a bigger target market, and lead your customers to the right actions, on your favor. Encourage your users to complete important actions, from setting up a consultation to signing up for newsletters.

  • Easy Navigation

Make every internet user’s life easier and more convenient. The easier your website navigation is, the more visitors you can attract. You can do this by optimizing your website based on viewer experience.

  • Email Marketing

Email marketing is still important in keeping your customers updated with your new offerings and content. Having an efficient email campaign can help you establish a good relationship with your target market.

Your website might look good now on laptop or desktop. But, if you want to improve your performance and gain more customers, then you should also focus on mobile friendliness. If your pages appear unorganized and cluttered on smaller screens, you would lose several potential leads.

Willie Lee

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